Our vision: to be the leader of the sports, cultural and all kinds of recreational sports products industry. Strive to create a global brand and establish a world-level enterprise.
Core value: responsibility, innovation, transcending.
Corporate motto: be responsible for the employees, the enterprise and the society.
Operational concept: humanism, honesty to boost enterprise, leading high-tech, winning global competition.
Corporate spirits: mutual support, dedication and sacrifice, awareness of risks, constant transcending.
Development view: strategic initiation, independent creation, precise management.
Innovation view: everyone is able to create a miracle.
Safety view: safety is given top priority in production.
Quality view: quality is what the enterprise survives on.
Service view: deeming the following process as the customer of the previous one.
Environment view: environment leads to competitiveness.